REI claims 150 million Americans don’t spend any time outdoors and pledges $1 million to research health benefits of recreating outside. "This is actually our second year of double-digit growth," he said. For its fifth year running, REI will close its stores, cease processing online payments, and pay all of its 13,000-plus employees to 'Opt Outside' for Black Friday. That means joining a cleanup project to help make our planet cleaner, healthier, and happier. You can join one of the REI/United by Blue/Leave No Trace cleanups, or … We spend 95% of our life indoors. Dakota Kim – November 19, 2019 | Updated November 26, 2019 REI has closed its brick-and-mortar co-ops and online stores every Black Friday since 2015, instead encouraging shoppers and employees to #OptOutside —i.e., to get outside to hike and play—and employees are fully paid for that day off. Let’s leave the world better than we found it. This isn’t a marketing trick; REI doesn’t ask people to go outside with brand new REI gear. Source: REI. Five years later, that decision — the choice to close every REI store on the biggest shopping day of the year, pay employees to spend the day outdoors with friends and family and encourage US consumers to think more deliberately about their consumption habits — has grown into a movement. REI’s #OptOutside campaign, in its fifth year, goes even further in 2019, encouraging employees and consumers to clean up the outdoors instead of shopping on Black Friday. The Opt Outside movement, initiated by REI, began on Black Friday a few years ago, but since then, the movement has grown to encourage people to step away from their screens and get outside throughout the year. Did I mention, good food? Whatever you love to do outdoors, let’s Opt to Act. But, each year Thanksgiving seems to … REI claims 150 million Americans don't spend any time outdoors and pledges $1 million to research health benefits of recreating outside. REI is once again urging its customers to #OptOutside on Black Friday, but this year the co-op is also encouraging people to save the environment. REI's move signals a massive shift in the way companies are doing business and marketing themselves. Top photo credit: Noel Russell (@Noel_Russ) courtesy of REI. “We can do better for future generations. Join us for a nationwide day of action on November 29th! But in 2019, Artz says, that’s no longer enough. Together our action goes further. The Opt Outside movement, initiated by REI, began on Black Friday a few years ago, but since then, the movement has grown to encourage people to step away from their screens and get outside throughout the year. While Black Friday shoppers are fighting it out in store aisles, REI wants you to spend time in the great outdoors. In 2014, REI made $2.2 billion in sales, and this year has been a good year for them as well, Stritzke said. Jul 15, 2019 - REI believes that being outside makes our lives better. In addition to this year’s #OptOutside campaign, the chain is introducing its "opt to act" campaign to leave the outdoors better than they found it when This year when we #OptOutside, we Opt to Act. Source: REI. But this year, the co-op, which stands for Recreational Equipment Inc., is taking the initiative further and asking its employees and 18 million members to "opt to …

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