Last year, REI (Hiking Project's parent company) closed its doors on Black Friday to start a movement: Forgo long lines and big box department stores on November 25—and head outdoors instead. 5 remarkable Black Friday social media campaigns Sick of the same old discount-led campaigns? REI is closing on Black Friday for the fourth year in a row. REI is again closing stores on Black Friday as part of its branding as an outdoors company and to downplay the role discounting plays. REI’s Anti-Black Friday Campaign #OptOutside Wins the Titanium Grand Prix at Cannes Retailer's stunt snags a pride of Lions For the fourth year in a row, this Black Friday REI Co-op will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. The East Hanover REI team, for example, went hiking in Jockey Hollow, part of Morristown […] REI is committed to helping people tap into the joy, renewal and connection that comes from spending time outside with friends and family. How REI is keeping the #OptOutside magic alive on Black Friday. REI is upping the ante on its popular Opt Outside Black Friday promotion. Today we Opt to Act. Initially conceived as a stand against the ghastly American consumerism of Black Friday, the messaging around #OptOutside was inclusive of everyone who would benefit from not being able to shop at REI stores or on the website (and spending time outdoors instead) – both consumers and REI … How REI Is Keeping #OptOutside A Black Friday Tradition “What started as a moment has kind of become a movement.” Chief Creative Officer Ben Steele talks about keeping the campaign inspiring. On Black Friday, one of the busiest shopping days of the year, REI closes all of their stores, pays their employees for a full day of work, and encourages their customers to spend the day outside. 5 remarkable Black Friday social media campaigns Sick of the same old discount-led campaigns? Company employees embraced the trend. In the retail world, REI has done the unthinkable: On Black Friday, once deemed the holiest day in all of shopping, the retailer will close its doors and pay its employees to #OptOutside. Since 2015, 15 million people and more than 700 organizations have joined the #OptOutside movement. Together our action goes further. This year, we are again closing our doors on Black Friday and paying our 12,000+ employees to spend time outdoors. See you on the trails. REI’s #OptOutside campaign is super bold yet perfectly aligned with the REI brand. Like all great stories, you have to establish the setting for your initiative, campaign or movement. Together, on Black Friday, we started something with a nationwide cleanup for #OptOutside. Initially conceived as a stand against the ghastly American consumerism of Black Friday, the messaging around #OptOutside was inclusive of everyone who would benefit from not being able to shop at REI stores or on the website (and spending time outdoors instead) – both consumers and REI employees. The setting for REI’s #OptOutside campaign is inviting consumers to participate in an outdoor story set in contrast to the maniacal binge shopping of Black Friday. The outdoor store is trying for a lasting impact with a cleanup campaign. Keep the action going with the Opt to Act Plan: 52 weeks of simple challenges to reduce your impact, get active, and leave the world better than you found it..

Mad World Lyrics Chords, I Had A Dream That You Were Mine 13 Reasons Why, The Great Indoors Website, Honey Nut Cheerios Target, Jobs In Ottawa With Salaries, St Moritz Snow Report, Can You Reheat Frozen Cottage Pie In Microwave, Kärcher Self Service Car Wash, Bulk Blue Christmas Ornaments, University Of Houston Psychology Research Assistant, Importance Of Heterospory In Points, Ikea Bror Utility Cart, Tangerine Beauty Crossvine Fertilizer, The Pied Piper Of Hutzovina, How To Draw A Girl Crying Easy Step By Step, Thirsty Thursday Kansas City, Browning Automatic Rifle Replica, Parlour Palm Yellow Leaves, Clay In The Hands Of The Potter, Where To Buy Grape Molasses, Southern Blue Flag Iris, David Helfgott Rach 3, Hobby Lobby Sewing Classes, Shredded Iceberg Lettuce Salad, Pork Belly With Vegetables, Snowbird Summer Trail Map, Dragon Fruit Price 2019, Best Photos Of Havana, Cabo San Lucas Real Estate, Kygo Not Ok Music Video Cast, The Streets Of Baltimore, Dyson Slim Ball Vs Small Ball, Riptide Lyrics Genius Lyrics, Things To Do In Lake Moraine, Best Mfa Creative Writing Programs 2018, Fat Tuesday 100 Oz Mug,